{"id":6550,"date":"2020-11-24T10:55:04","date_gmt":"2020-11-24T09:55:04","guid":{"rendered":"https:\/\/konsum.ch\/?p=6550"},"modified":"2021-11-10T15:03:19","modified_gmt":"2021-11-10T14:03:19","slug":"skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen","status":"publish","type":"post","link":"https:\/\/konsum.ch\/de\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\/","title":{"rendered":"Skand\u00e4lchen um das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen"},"content":{"rendered":"<p><strong>Die Moralkeulen-Schwinger haben wieder was gefunden: Das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen, welches 20 Rp. teurer ist als die &#8220;gr\u00fcne Variante&#8221;. Marketingplanung kann man auch als Spiegelung der Zielgruppe auffassen, nach dieser Logik m\u00fcssten sich die Konsumentinnen auch mal selbst an die Nase nehmen&#8230;<\/strong><\/p>\n<p><a href=\"https:\/\/www.20min.ch\/story\/das-ue-ei-ist-exemplarisch-fuer-die-ungleichheit-der-geschlechter-972880254283\">https:\/\/www.20min.ch\/story\/das-ue-ei-ist-exemplarisch-fuer-die-ungleichheit-der-geschlechter-972880254283<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Moralkeulen-Schwinger haben wieder was gefunden: Das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen, welches 20 Rp. teurer ist als die &#8220;gr\u00fcne Variante&#8221;. Marketingplanung kann man auch als Spiegelung der Zielgruppe auffassen, nach dieser Logik m\u00fcssten sich die Konsumentinnen auch mal selbst an die Nase nehmen&#8230; https:\/\/www.20min.ch\/story\/das-ue-ei-ist-exemplarisch-fuer-die-ungleichheit-der-geschlechter-972880254283<\/p>\n","protected":false},"author":5,"featured_media":6551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,215,18,38],"tags":[837,291,838,839],"class_list":["post-6550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energie-wohnen-haushalt","category-kf-news","category-lebensmittel-ernaehrung","category-unkategorisiert","tag-ferrero","tag-pink-tax","tag-ue-ei","tag-ueberraschungsei"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skand\u00e4lchen um das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen &#8211; Konsumentenforum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konsum.ch\/de\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skand\u00e4lchen um das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen &#8211; Konsumentenforum\" \/>\n<meta property=\"og:description\" content=\"Die Moralkeulen-Schwinger haben wieder was gefunden: Das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen, welches 20 Rp. teurer ist als die &#8220;gr\u00fcne Variante&#8221;. Marketingplanung kann man auch als Spiegelung der Zielgruppe auffassen, nach dieser Logik m\u00fcssten sich die Konsumentinnen auch mal selbst an die Nase nehmen&#8230; https:\/\/www.20min.ch\/story\/das-ue-ei-ist-exemplarisch-fuer-die-ungleichheit-der-geschlechter-972880254283\" \/>\n<meta property=\"og:url\" content=\"https:\/\/konsum.ch\/de\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\/\" \/>\n<meta property=\"og:site_name\" content=\"Konsumentenforum\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T09:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-10T14:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/konsum.ch\/wp-content\/uploads\/2020\/11\/Bildschirmfoto-2020-11-24-um-10.53.08.png\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Schweizerisches Konsumentenforum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Schweizerisches Konsumentenforum\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/\"},\"author\":{\"name\":\"Schweizerisches Konsumentenforum\",\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/#\\\/schema\\\/person\\\/076b9365f7a443feb44218339b10349f\"},\"headline\":\"Skand\u00e4lchen um das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen\",\"datePublished\":\"2020-11-24T09:55:04+00:00\",\"dateModified\":\"2021-11-10T14:03:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/\"},\"wordCount\":60,\"publisher\":{\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/konsum.ch\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/Bildschirmfoto-2020-11-24-um-10.53.08.png\",\"keywords\":[\"Ferrero\",\"pink-tax\",\"\u00dc-Ei\",\"\u00fcBERRASCHUNGSEI\"],\"articleSection\":[\"Energie \\\/ Wohnen \\\/ Haushalt\",\"kf-NEWS\",\"Lebensmittel | Ern\u00e4hrung\",\"Unkategorisiert\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/\",\"url\":\"https:\\\/\\\/konsum.ch\\\/de\\\/skandaelchen-um-das-ueberraschungs-ei-fuer-maedchen\\\/\",\"name\":\"Skand\u00e4lchen um das \u00dcberraschungs-Ei f\u00fcr M\u00e4dchen &#8211; 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