{"id":113413,"date":"2023-10-23T11:28:05","date_gmt":"2023-10-23T09:28:05","guid":{"rendered":"https:\/\/konsum.ch\/?p=113413"},"modified":"2023-10-23T11:28:05","modified_gmt":"2023-10-23T09:28:05","slug":"die-marke-ist-das-original","status":"publish","type":"post","link":"https:\/\/konsum.ch\/de\/die-marke-ist-das-original\/","title":{"rendered":"\u00abDie Marke ist das Original\u00bb"},"content":{"rendered":"<p><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Unsere Pr\u00e4sidentin Babette Sigg Frank spricht in der <\/span><span class=\"r-18u37iz\">Handelszeitung <\/span><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">\u00fcber die Ver\u00e4nderungen im Konsum.<\/span><\/p>\n<p><span class=\"css-901oao css-16my406 r-poiln3 r-bcqeeo r-qvutc0\">Den ganzen Artikel finden Sie hier:<\/span><\/p>\n<p><a href=\"https:\/\/www.handelszeitung.ch\/specials\/marken-und-nachhaltigkeit-2023\/die-marke-ist-das-original-643291\">https:\/\/www.handelszeitung.ch\/specials\/marken-und-nachhaltigkeit-2023\/die-marke-ist-das-original-643291<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsere Pr\u00e4sidentin Babette Sigg Frank spricht in der Handelszeitung \u00fcber die Ver\u00e4nderungen im Konsum. Den ganzen Artikel finden Sie hier: https:\/\/www.handelszeitung.ch\/specials\/marken-und-nachhaltigkeit-2023\/die-marke-ist-das-original-643291<\/p>\n","protected":false},"author":5,"featured_media":113417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-113413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gesundheit-krankenkassen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abDie Marke ist das Original\u00bb &#8211; Konsumentenforum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konsum.ch\/de\/die-marke-ist-das-original\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abDie Marke ist das Original\u00bb &#8211; Konsumentenforum\" \/>\n<meta property=\"og:description\" content=\"Unsere Pr\u00e4sidentin Babette Sigg Frank spricht in der Handelszeitung \u00fcber die Ver\u00e4nderungen im Konsum. 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